The African Microfinance Week “SAM” is an important conference that take place every two years focusing on the development of microfinances and financial inclusion in Africa. For this year it was taking place in Addis Ababa, Ethiopia from 9th – 13th October 2017.



The event is vital for Fintech companies like us, ADFinance Ltd, as the SAM (from “Semaine Africaine de la Microfinance” in French) is a platform for exchanges on microfinances problems Africans are facing. Many investors, researchers, bankers, networks, innovators are present to the event, allowing meetings with key players in the sector, opportunity to build partnerships while strengthening current business relations and extending network of contacts. Our company, ADFinance Ltd was represented at the SAM 2017 by Olivier B. MUGABONAKE, the Managing Director and Roger M. KUBWIMANA, Sales and Marketing executive.

We held a stand during the innovation fair to present our company’s profile and products. We took part as well to a panel dedicated to FinTech’s role in enhancing financial inclusion and solutions available to MFIs.

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